Blog | William Fortner

How to Make your Home “Picture Perfect” for Viewings

Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...

What to Do If Your California Luxury Home Lingers on the Real Estate Market

If your luxury home in Malibu, Sacramento or elsewhere in California lingers on the real estate market for several weeks or months, there is no need to stress. In fact, there are many things that a home seller can do to stir up interest in his or her Golden State ...

Attributes of a Confident Home Seller

A confident home seller is a unique individual, and perhaps it is easy to understand why. In fact, this individual likely possesses many traits that are sure to help him or her enjoy a successful home selling experience. Now, let's take a look at three key attributes of a confident home ...

What’s the “Emotional” Return on Investment of a New Home?

Chances are, you’ve heard the expression, “Your home is your biggest investment.” For most homeowners, that’s true. So, when you’re shopping for a new home, it’s important to consider the financial opportunity of any purchase. Ideally, you want a home that is likely to increase in value over time. In other ...