Blog | William Fortner

What’s the “Emotional” Return on Investment of a New Home?

Chances are, you’ve heard the expression, “Your home is your biggest investment.” For most homeowners, that’s true. So, when you’re shopping for a new home, it’s important to consider the financial opportunity of any purchase. Ideally, you want a home that is likely to increase in value over time. In other ...

Why Curb Appeal, Home Staging, and Decluttering Matter

Putting your home on the market is a life-changing decision and, for some people, it may involve conflicting feelings. Ideally, all members of your family should be on board with the decision to sell. If you, your spouse, or your kids are ambivalent or even against the idea of moving, ...

3 DIY Shoe Rack Ideas for More Organized Footwear

Shoes are a perfect example of something small that takes up a lot of space. Luckily, there are lots of clever ways to store and organize your shoes no matter the size of your collection. If you're interested in new ways to organize your footwear the DIY way, here are ...

Should You Worry about Competing Listings?

Imagine you’ve been waiting for the right moment to sell your home and you’re finally ready to list it. But, just as you’re about to put up the sign, you notice that a few other FOR SALE signs have unexpectedly popped up in the community. Oh no! Now there are competing ...